Price Promise

Fair prices. No nonsense. Just better sleep. Our mattresses are offered at the lowest possible price every day of the year.

At GoodMorning, Every Customer Wins

<p><b>Same Low Prices Everywhere</b></p>

Same Low Prices Everywhere

You’ll always get the same price whether you shop online or in one of our retail stores. No haggling, no location-based pricing, no surprises.

<p><b>Hassle-Free Shopping</b></p>

Hassle-Free Shopping

No coupon hunting. No promo codes. No price gimmicks. Just straightforward mattress pricing you can trust any day of the year.

<p><b>Real Value Included</b></p>

Real Value Included

Every mattress comes with a FREE sleep bundle, plus exclusive savings on bed frames and bedding. Get more comfort without spending more.

How We Do It

We deliver honest pricing and quality by designing every mattress exclusively for Canadian sleep needs.

We work with trusted Canadian manufacturing partners, using CertiPUR-US®-certified foams and rigorous build standards so every bed meets our consistency and craftsmanship requirements.

We sell direct to you online and in our exclusive GoodMorning stores (no middlemen) so you always get the same low price and a hassle-free experience.

Over the years we’ve created and grown a family of Canadian mattress brands – Douglas, Logan & Cove, Juno and Octave – each one serving unique comfort and style preferences.

This customer-first approach is how we’ve sold more than 600,000 mattresses across Canada.

What Canadians Say About Our Prices


Best Bang for Your Buck
"I compared Endy, Casper, and other brick and mortar places like IKEA and Sleep Country. I found Douglas was the most affordable, had the best package deal (I got a free mattress protector, sheet set, and two pillows), strongest warranty, and it came within a week."

Sydney D.
North Vancouver, BC


Very Affordable
"I was going to purchase a mattress from Costco. However, I bought a Juno mattress simply for three reasons: Price, high reviews, and I could trace where it was made and what materials. I couldn't do this with the options Costco provided."

Mitchell M.
Slave Lake, AB


Comfort for a Comfy Price
"We bought this mattress for use in our RV. It has been a wonderful upgrade and is much more comfortable than our mattress at home! We will be purchasing another very soon!"

Ethan G.
Golden, BC


Best Mattress We've Ever Purchased
"This is by far the best mattress we've ever purchased. Better than the $4,000 luxury brand at Sleep Country. We like it so much we’re buying another for the spare room! Let our guests sleep in comfort, too."

Anna C.
Oshawa, ON

Frequently Asked Questions

Still have questions? Our customer service team is here to help you 7 days a week.

Contact Us

Our mattress prices stay consistent. We don’t raise prices just to mark them down later. When you buy from GoodMorning, you always get our lowest possible price.

Yes. Whether you shop online or at a GoodMorning mattress store, you’ll always pay the same fair price. No haggling, no upselling, no location-based pricing.

No. Instead, we include real value with every mattress purchase – like a FREE sleep bundle and savings on bed frames and bedding.

We price our mattresses as low as we can from day one, so you don’t have to wait for a sale or worry about missing a better deal. When you’re ready to buy, the price is fair. Simple as that.

No surprise costs. Shipping is free to most Canadian addresses, and returns are free within the sleep trial period.

Those “50% OFF” signs often come from inflated mattress prices. We choose to price our products honestly instead, and include more value up front.

Yes. You can choose to pay all at once or split your purchase into smaller monthly payments at checkout. Financing is available through our trusted partner Affirm, with clear terms and no hidden fees.