About Us

Honest pricing, quality products, and a commitment to doing things the right way. Your new mattress is here.

Our Story

GoodMorning was founded in Edmonton, Alberta in 2009 with a simple idea: buying a mattress should be easy and fair. No gimmicks. No high-pressure sales. Just great sleep at a surprisingly low price.

What started as a small Canadian e-commerce company has grown into the company behind some of Canada’s most trusted mattress brands, including Douglas, Logan & Cove, Juno, and Octave. Every mattress is proudly made in Canada, and we sell directly to customers to keep prices honest and affordable.

Today, you can shop with us online or visit us in person at GoodMorning store locations – now open and expanding across Canada. However you choose to shop, our commitment stays the same: better sleep, made more accessible for everyone.

See Stores
Sam Prochazka leading a presentation with GoodMorning teammates

Our Founder

“Everything we build starts with our customers. When we listen, improve relentlessly, and stand behind what we make, better sleep becomes possible for everyone.”

Sam Prochazka, Founder & CEO

The Journey So Far

Checkmark icon
2009

World's First Sleep Trial

GoodMorning is founded in Edmonton, Alberta, debuting the world's first risk-free sleep trial + free returns.

Checkmark icon
2013

Free Shipping Benefit

A more convenient way to buy a mattress: free shipping right to your door.

Checkmark icon
2015

Canada-Wide Growth

We expand coast to coast, making online mattress shopping easy for Canadians everywhere.

Checkmark icon
2017

Douglas Launches

Our first Canadian-exclusive mattress brand quickly becomes a national favourite.

Checkmark icon
2018

Logan & Cove Launches

Premium foam + pocketed coils. Canada's first boxed luxury hybrid mattress arrives.

Checkmark icon
2019

Juno Launches

A quality mattress at an amazing price – built for growing families, guest rooms, and campers.

Checkmark icon
2020

Manufacturing Expansion

We grow our Canadian production network to meet demand while maintaining quality.

Checkmark icon
2023

Innovation Continues

We launch Octave, debut the Free Sleep Bundle, and extend to a 365-night sleep trial.

Checkmark icon
2025

Retail Comes Home

We open our first GoodMorning mattress store in Edmonton, with more locations on the way.

Checkmark icon
The Future

Built for Canadians

We’re expanding across Canada with new stores, new products, and relentless improvements.

Recognition & Press

We’ve grown through glowing reviews, word of mouth, and real customer experiences.

BuyersGuide.org - Best Mattress for Back Pain

BuyersGuide.org
Best Mattress for Back Pain
2026
Douglas

Style at Home - Canada's Best Hybrid Mattress

Style at Home
Canada's Best Hybrid Mattress
2026
Logan & Cove

Canadian Living - Canada’s Best Value Mattress

Canadian Living
Canada’s Best Value Mattress
2026
Juno

NapLab - Canada's Best Overall Mattress

NapLab
Canada's Best Overall Mattress
2026
Douglas

Forbes - Best Overall Mattress in Canada

Forbes
Best Overall Mattress in Canada
2025
Octave Vista

BuyersGuide.org - Best Mattress for Back Pain

BuyersGuide.org
Best Mattress for Back Pain
2026
Douglas

Style at Home - Canada's Best Hybrid Mattress

Style at Home
Canada's Best Hybrid Mattress
2026
Logan & Cove

Canadian Living - Canada’s Best Value Mattress

Canadian Living
Canada’s Best Value Mattress
2026
Juno

NapLab - Canada's Best Overall Mattress

NapLab
Canada's Best Overall Mattress
2026
Douglas

Forbes - Best Overall Mattress in Canada

Forbes
Best Overall Mattress in Canada
2025
Octave Vista

What We Believe

<p>Open box icon</p>

Sleep Trial

Try a mattress at home for up to 365 nights, risk-free.

<p>Canadian maple leaf icon</p>

Made in Canada

Designed here. Built here. Trusted here.

<p>Price tag icon</p>

Price Promise

We offer our lowest possible prices all year round.

<p>Mattress with checkmark icon</p>

Quality Guaranteed

Durable materials, tested comfort, and warranty protection.

<p>House icon</p>

Shop Your Way

Online convenience or in-store experience: It's your choice.

GoodMorning salesperson helping a customer complete a bedding purchase at checkout
We're Hiring

Join Our Team

We’re building a thoughtful, high-performing team. If that sounds like you, we’d love to meet you.

View Careers