A Bedtime Story

For over a century, the mattress industry maintained some of the highest price markups of any consumer products. The industry designed and sold mattresses that were confusing to understand, difficult to compare, and came with unnecessary pressure within uncomfortable sales environments.

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But ten years ago, things started to change.

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We designed and shipped our first memory foam mattress in 2009. At the time, buying a mattress online without even being able to try it first was an unthinkable idea. So we created the world’s first in-home, risk-free trial. If you didn’t like your new mattress, we’d pick it up, donate it to someone who needs it, and give you a full refund. But if you did love it, you would get the same premium materials as any luxury store mattress, for substantially less.

Soon our ideas and inventions were adopted as the new standard. Now, thousands of Americans nationwide sleep on their GoodMorning.com mattress every night. And that number grows daily.

Community Responsibility

Since we first started selling mattresses over 10 years ago, we chose to donate returned items to charities and community organizations who distribute them to people in real need.

No returned mattress should have to go to waste. We do everything we can to give back to society and prevent returned mattresses from ending up in a landfill.

This is just another way we have helped define and lead a new standard in the mattress industry.