Giving Back

At GoodMorning, we believe in giving where you live.

We support local organizations and initiatives that help build stronger communities. From our charitable partnerships to our environmental initiatives, we’re committed to making a meaningful difference. Because better sleep is more than comfort. It lays the foundation for better mornings, better days, and better living.

Our Impact

Better sleep. Better living. Stronger communities.


GoodMorning is committed to creating lasting value by making sleep more accessible, supporting initiatives that strengthen communities, and designing thoughtfully made products with sustainability in mind.

Letter from Our CEO

Better mornings begin with stronger communities


We started GoodMorning with the belief that buying a mattress should feel simple, transparent, and risk-free. As we've grown, so has our responsibility to give back to our local communities.

Through Everybody Sleeps, we've provided sleep essentials to organizations across Canada while connecting with local charities doing extraordinary work to meet essential needs.

Their work is a reminder that sleep is not a luxury. It is a basic need that supports health, dignity, stability, and the ability to face a new day.

By sharing their stories, we hope to shine a light on their impact and inspire others to support the people making a difference where they live.

We're proud to stand behind these local heroes and remain committed to finding meaningful ways to help more people experience the comfort and restorative power of better sleep.

Sam Prochazka,
Founder and CEO

Habitat for Humanity

Building homes, communities, and hope


For more than 11 years, GoodMorning has supported Habitat for Humanity's homeownership program by donating returned mattresses and other quality products to Habitat ReStore locations.

ReStore sells these donated items at accessible prices, helping generate funds for affordable homeownership while keeping usable products in circulation and out of local landfills. A safe, stable place to call home gives families room to rest, grow, and thrive.

Support Habitat for Humanity

Everybody Sleeps

Through Everybody Sleeps, GoodMorning donated hundreds of sleep bundles to charitable organizations across Canada. These bundles help local partners support individuals and families experiencing housing instability, financial hardship, displacement, and other barriers to a safe and comfortable night’s sleep.

Over 1,000 sleep bundles donated across Canada.

Every bundle represents more than bedding. It offers comfort, care, and the chance to rest a little easier.

Featured Local Heroes

Meet the people showing up for their communities


Real change starts locally.

Our Featured Local Heroes are the people and organizations working every day to meet basic needs and build stronger communities. They provide food, housing, clothing, essential supplies, family resources, and compassionate support to people navigating difficult circumstances.

GoodMorning is proud to help further their impact by providing products that help them continue showing up.

More Local Heroes in Our Communities

  • Ronald McDonald House
  • Jellinek Society
  • Home Essentials Newcomer Support (HENS)
  • Our House Addiction Recovery Centre
  • Pilgrims Hospice Society
  • Recovery Acres
  • RESET Society of Calgary
  • Bridge Healing Edmonton

Better mornings begin with stronger communities

Our charitable partners understand their communities, their challenges, and where support is needed most. We’re proud to stand behind their work and help them turn care into meaningful, local action.

Together, we can help more people wake up to a better tomorrow.

Contact partners@goodmorning.com for inquiries on our company initiatives and partners.