Effective Date: June 10, 2020
What is personal information?
Personal information is information about an identifiable individual. It includes such things as your name, address, date of birth, gender, financial information, as well as your opinions, preferences, and purchase patterns.
Information we collect about you
We collect certain types of personal information in the following circumstances:
Registering an account. Some of our Products give you the option of creating a user account. If you decide to create an account, you will provide us with certain personal information, such as your name, email address, user name, and password. You are not required to register to use our Products.
Purchasing a GoodMorning Product. When you make a purchase, you are given the option of creating an account while checking out. Whether you exercise this option or not, when you purchase a GoodMorning product, you will provide us with personal information, such as your name, email address, payment information, and shipping address.
Making a payment. When you make a payment to GoodMorning, you may need to provide personal information to one or more of our third-party payment processors. Such information may include sensitive personal information, such as your credit card number.
Submitting information to us. We collect information you submit to us. For example, when you post a review of a GoodMorning product on a GoodMorning website, or refer a friend to GoodMorning via a GoodMorning Product, we receive the information in your submission, including any personal information. If you choose to submit content to any public area of GoodMorning.com, such content will be considered “public” and will not be subject to the privacy protections set forth herein.
Communicating with us. We may also collect personal information from you when you communicate with us. For example, you may send us personal information by writing an email to us, calling our customer service department, chatting with our customer service department, or subscribing to one of our newsletters.
Taking a survey. From time to time, we may contact you to participate in optional online surveys. If you do decide to participate, you may be asked to provide certain information which may include personal information.
Information you provide about a third party. If you choose to use our referral service to tell a friend about GoodMorning, we may collect your friend’s personal information, such as name and email address. We will automatically send your friend a one-time email inviting him or her to purchase a GoodMorning product. We store your friend’s information in order to send this one-time email and to track the success of our referral program.
Passive collection. Our Products and applications collect and store information that is generated automatically as you use them, including your preferences and anonymous usage statistics. This information may include Internet protocol (IP) addresses, cookie identifier, browser type, Internet Service Provider (ISP), referring/exit pages, the files viewed on our websites and applications (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. We use this data to analyze trends in the aggregate and administer our Products. Information that we passively collect may be combined with other information about you, including personal information such as when you are logged into your GoodMorning account.
Information provided by third parties. GoodMorning may collect information about you from third parties or supplement the information we collect from you with additional records received from third parties. We also collect information from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you.
How GoodMorning uses your information
Except as provided below, we do not share or disclose your personal information. We never monetize your information; we use your information to continue developing excellent products and to optimize your experience with relevant offers and promotions.
We use personal information in the following ways:
Internal and service-related usage. We use and retain information, including personal information, to improve and facilitate our Products, including:
- to analyze interactions with and performance of our Products;
- to debug and identify errors that impair functionality;
- to detect security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity;
- for research related to technological development and demonstration;
- to improve or enhance our Products.
Advertising. We may use personal information to help us deliver targeted advertising including to consumers directly and through unaffiliated advertising partners, to measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement.
Communications. We may send emails to the email address you provide to us to update you on the status of your order(s), to verify your account, and for informational and operational purposes such as account management, customer service, or system maintenance.
Marketing. We may use information about you, including personal information, to send you information about GoodMorning’s Products.
Non-personal Information. We may use aggregated or other data that is not personal information for any purpose, including marketing. These uses may include but are not limited to analyzing interactions with and performance of our Products, enabling us to improve our Products, and sharing such information with our business partners, affiliates, or any other third party. Similarly, we may enhance any such and aggregated data collected via our Products with other information collected from our business partners.
- Operationally Necessary: This includes technologies that allow you to access our Products and tools that are required to maintain functionality and monitor and protect our Products.
- Performance-Related: This includes technologies that allow us to assess the performance of our Products and help us understand how our users and visitors interact with our Products.
- Functionality-Related: This includes technologies that allow us to offer you an enhanced experience when using our Products, such as identifying you when you sign in to your account or keeping track of your preferences.
- Advertising or Targeting-Related: We may use first- or third-party technologies to deliver content, including ads relevant to your interests on our Products or on third-party websites and applications.
How GoodMorning shares your personal information
GoodMorning may disclose your personal information in the following ways:
Service Providers. We may share personal information with our vendors and service providers who perform services on our behalf. These third parties are authorized to use your personal information only as necessary to provide these services to us, such as fulfilling orders, processing payments, sending and improving communications, developing and improving our Products, detecting, preventing, and remediating fraud or other prohibited activities, and other support for the provision of our Products.
Displaying to other users. The content you post to our Products may be displayed on any GoodMorning website. Other users may be able to see some information about you, such as your name if you submit a review. We are not responsible for privacy practices of the other users who will view and use the posted information.
As required by law and similar disclosures. We may access, preserve, and disclose your personal information, other account information, and content if we believe doing so is required or appropriate to comply with law enforcement requests and legal processes, such as a court order, government request, or subpoena. We may also access, preserve, and disclose your personal information, other account information, and content if we believe in good faith that disclosure is necessary to protect yours’, ours’ or others’ rights, property, or safety, or to investigate fraud.
We may also disclose your personal information with your permission.
Your Choices and Rights
In accordance with applicable laws, you may have the right to:
- Access personal information about you that we have collected.
- Request correction of personal information that is incomplete or inaccurate. We may offer self-service tools for you to correct this information.
- Request deletion of personal information that we hold about you.
- Request restriction of, or object to processing of, your personal information.
You can make any of these requests by contacting our customer service team via email at firstname.lastname@example.org. We will respond to your request within a reasonable timeframe. We reserve the right to save transaction data as is necessary to comply with legal obligations or for purposes of standard business operations.
Cookies. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings.
Advertising. To manage our advertising on other sites, we engage third-party advertising partners. These third-party partners may use technologies such as cookies to gather information about your activities on our Products and other sites in order to provide you advertising based upon your browsing activities and interests. Certain of our third-party advertising partners participate in self-regulatory organizations, and those organizations operate websites that give you the ability to opt-out of receiving targeted ads from those partners. You can access these websites, and also learn more about targeted advertising and privacy, at Network Advertising or AboutAds. You can also choose not to be included in Google Analytics here.
To be clear, whether you are opting out by adjusting your browser/device settings or by using a website established by a self-regulatory group, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted out. For example, if you have opted out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt out on each device.
Do Not Track Mechanisms. Please note that we do not respond to nor honor “do not track” signals or similar mechanisms transmitted by web browsers.
Email. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. We will process your request within a reasonable time after receipt. We are not responsible for removing your personal information from the lists of any third party who has previously been provided with your information in accordance with this policy.
Third party sites and social media platforms
Our Products may contain links to other websites and other websites may reference or link to our Products. These other domains and websites are not controlled by us. We encourage our users to read the privacy policies of each and every website and application that they interact with. We do not endorse, screen, or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Our Products may also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Products. You should be aware that personal information which you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum may be viewed and used by others without any restrictions. We are unable to control such uses of your information when interacting with a social media platform, and by using such services you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes.
Security of your information
By using our Products or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Products. If we learn of a security breach, we may notify you by posting a notice on one or more GoodMorning websites, sending an email to you, or by mail, as required by law.
We retain information for as long as your account is active or as needed to provide Products or services. We will also retain and use information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and our Products are not directed to children under the age of 13. If you learn that your child has provided us with personal information without your consent, you may alert us using the contact information below. If we learn that we have collected any personal information from children under 13, we will promptly take steps to delete such information and terminate the child’s account.
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