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Bed-in-a-box concept springs from desire for better buying experience

Bed-in-a-box concept springs from desire for better buying experience

Moving homes often goes hand in hand with buying a new mattress. Talk about the sleepy suburbs and it’s music to Sam Prochazka’s ears. Those so-called sleepier bedroom communities — newer subdivisions in both greater Edmonton and the metropolitan Calgary region — are...
Making Wishes Come True

Making Wishes Come True

Sleep an elusive thing for weary new parents. As any parent knows, good sleep is hard to come by. Add any new situation to the mix — caring for a newborn, for example, or sending kids back to school during a pandemic — and getting a good night’s sleep is even...
Canada’s Biggest Independent Online Mattress Company

Canada’s Biggest Independent Online Mattress Company

Edmonton man behind Canada’s biggest independent online mattress company We’re all seen ads telling us we can make huge sales on the internet. Well, Edmonton’s Sam Prochazka has actually pulled this off. Prochazka is president and CEO of GoodMorning.com,...
What Nobody Tells You About Buying A Mattress

What Nobody Tells You About Buying A Mattress

Nothing is more relaxing than snuggling into bed after a long day. But buying a mattress? That event is almost ZERO parts zen. There’s much to consider when hunting for the centerpiece of your bedroom — but the mattress-buying process doesn’t have to...
The Comfort Zone

The Comfort Zone

On the fourth floor of the historic Burroughes Building on Toronto’s Queen Street West sits the smallest mattress showroom you can imagine. At 200 square feet, it’s the antithesis to big-box stores with dozens of options on display. This white brick-clad...
When Hiring Stars Is a Bad Idea

When Hiring Stars Is a Bad Idea

Sam Prochazka reviewed dozens of CVs for the manager of customer service position at his company. Or maybe it was hundreds. “I honestly lost count,” Prochazka said. That was four years ago, when Prochazka and his partners were setting up Novosbed.com, an online...